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Celebrity Skincare: Beyond the Surface

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Celebrity Skincare Beyond the Surface

Celebrity Skincare: Beyond the Surface

If there’s one thing celebrities know, it’s how to get beautiful skin. Thanks to a squad of pros that includes dermatologists, aestheticians and makeup artists, many celebs are able to maintain their flawless complexions, even when their hectic schedules or travel habits threaten to bring out the worst in their skin.

Celebrity Skincare: Beyond the Surface why it’s no wonder that so many stars are tapping into their celebrity cache to launch skincare brands of their own. Kylie Jenner kicked off the trend with her pink-branded line of face washes, exfoliators and serums in 2019, and Rihanna followed suit with Fenty Skincare in summer 2020. Since then, there have been a slew of launches, including JLo Beauty, Alicia Keys’ Keys Soulcare and Carmen Electra’s GoGo Skincare.

Beyond the Red Carpet: Celebrity Skincare Secrets Revealed

With so many options on the market, it’s tough for any new product to stand out in a crowded and competitive skincare space. But that doesn’t mean all celebrity skincare lines are created equal.

While any aspiring entrepreneur with a lot of money can launch a brand, it takes a serious investment in science and skin care expertise to create truly efficacious products that make it into the hands of fans. That’s why so few celebrity skincare brands fail, according to Steph Wissink, a Jefferies analyst who covers beauty and consumer goods.