There is a real power imbalance between dentist and patient, with the masked figure hovering over you on your recumbent chair, wielding tools, pointing at spectral smudges on an x-ray, and delivering dire pronouncements about your oral health. This can create anxiety, stress and emotional vulnerability while reducing your ability to follow through with treatment recommendations. The result is poor outcomes for your dental health and, potentially, a range of other medical conditions.

A dentist’s video is demanding and can lead to professional burnout. A recent study found that dentists are the most likely group of professionals to experience stress and depression and are also at a higher risk of workplace injury, work-related illness and death.

Why Dentists Should Embrace Video Marketing

Video is a compelling medium and an excellent way to increase patient understanding of your procedures and services. Videos are also a great tool for addressing common concerns that patients have before booking their first appointment with your practice. These include cost, what to expect and the procedure itself.

You can use a variety of videos on your website and social media channels to communicate these key messages. We recommend starting with a welcome video to introduce your practice and highlight your unique approach to dental care. You can then create a series of videos that focus on each of your most popular procedures: veneers, crowns and bridges and implants. Each of these videos can then be paired with a ‘before and after’ video to show patients the difference that your treatments can make to their smile.